Biz Planning Video Series
"Wow!! Finally a helpful book. Being a potter and making each item by hand has always caused me to ask "How much should I charge?". After years of searching for help in this area I came across this wonderful book. Those with MBA's may not need this book, but those of us with BFA's, MFA's and just plain creative talents will find this book very educational. Ellen's easy reading style and logical approach to pricing makes this book a "must have".
Many myths about pricing are pointed out, like charging what every one else does or what the market will bear. If I am to make a living creating handmade items it is important to identify my customer and realize I am not competing with mass produced products. Thank you, Ellen, for putting me on the road to profitability."
River Hill Pottery
I'm Ellen Rohr, president of Bare Bones Biz. I teach the business basics. The things that make all the difference to your business success. I've helped thousands of biz builders start, fix and grow their companies. Follow me on Facebook, Twitter or Google+
I'm a columnist for PHC News and contributor to many business journals and trade magazines. I provide "in the trenches" insight that business owners can relate to. More...
Author Archives: Ellen Rohr
It’s one thing to tell your customers how great you are. It’s a much bigger, better thing to have respected community influencers tell your customers how great you are. It’s the thing that can ramp up your marketing to create … Continue reading
Does it make you cringe to think about imposing the formal structure of an Organization Chart on your small shop? Fear not! The Organization Chart can be a wonderful tool. Recalling my many, many jobs, I can count on three … Continue reading
Sob! My favorite thing to do is Ride Along with team members. I love to put on the Super Hero costume and hop in the truck. I am not very technically skilled – massive understatement! – however, I try to … Continue reading
Last night I watched “The 80′s: The Decade That Made Us,” The show opened with a recap of the 1980 Olympic Gold Medal Hockey team story. I remember watching the win over the Russian team, with my college roommate, in … Continue reading
Business is not a complicated mystery. There is not a book or seminar that holds the cryptic message, if only you were clever enough to figure it out. There is no mentor who is withholding the secret formula until you … Continue reading
“You could pick one of these items, do it…and get more sales. So, which one?” I was at a client’s shop. We had just done a terrific brainstorming exercise, and come up with a list of 27 rockin’ good ideas … Continue reading
Me, “I’d like to buy this thing.” You, “Oh, I’m sorry. We don’t take credit cards.” Me, “Why not?” You, “Well, the credit card company adds 3% to every purchase.” Me, “Dang.” Bottom line: If you don’t take a credit … Continue reading
“Tell me,” Ernie pleaded. “What am I doing wrong?” Ernie had just closed the books for February and he had a loss for the month. He rattled off a laundry list of very good action items and projects that he … Continue reading