Category Archives: Marketing

Great Business Gift Ideas

(View video on YouTube) Manners promote peace, friendship…and sales! Growing up, my sisters and brother and I were fortunate to have a mother who taught us good manners.  Yai Yai gave us a rule that if you are going to … Continue reading

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Social Media Tips for Old People

I recently did a google hangout with Ashlei Williams of PHC News.  She is young and smart and really savvy when it comes to social media.  Relatively speaking, I am old when it comes to e-marketing.  (You, too?)  We chatted … Continue reading

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The Best Way To Grow Your Company? Acquisition!

Once upon a time, I thought acquisition was a strategy reserved for big companies.  I thought you needed teams of lawyers to work through phone book size agreements and complicated EBITDA formulas.  I imagined strong armed tactics and hostile takeovers. Boy, was … Continue reading

Posted in Business Planning, Entrepreneur, Get More Calls NOW!, Getting it Sold, Marketing, The Bare Bones Biz Plan, The Economy | Tagged , , , , | Leave a comment

5 Tips For B2B Referral Marketing Success

It’s one thing to tell your customers how great you are.  It’s a much bigger, better thing to have respected community influencers tell your customers how great you are.  It’s the thing that can ramp up your marketing to create … Continue reading

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I don’t like big “buts” and I cannot lie

“You could pick one of these items, do it…and get more sales. So, which one?” I was at a client’s shop. We had just done a terrific brainstorming exercise, and come up with a list of 27 rockin’ good ideas … Continue reading

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Tips for Reputation Management and Marketing

A ranter is someone who tells dozens, maybe hundreds, maybe millions, of people rotten things about you.  Maybe you deserve the rotten tomatoes.  Maybe the ranter has you mixed up with someone else!  In any event, the power of word … Continue reading

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How to Get Certified as a Diversity Business Owner

I’m proud to be a woman business owner.  I have heard the inspiring and discouraging statistics.  While most businesses are currently being started by woman, only 3% of all woman owned businesses reach the $1 million mark in sales.  It’s … Continue reading

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The Secret Power of Gratitude for Business Today

How a simple “thank you” can increase your revenue Economic times being what they are, business people are leaving no stone unturned in search of revenue generating ideas. While the days of lavish parties and expensive junkets may be over, … Continue reading

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Publicity is Like Marketing…Only Better.

Publicity happens when someone other than you talks about you.  So, it’s more credible, right off the bat.  And it is usually free, which is really neat. You can increase the odds that someone else will notice you. And you … Continue reading

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Pin It to Win It

Have you been to Pinterest? If so, odds are you spent a lot of time there, compulsively looking at just-one-more page of beautiful images. If not, ask a few people in your life about Pinterest. You’ll get some animated responses, … Continue reading

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