How I got UNstuck today…

I'm in the process of overhauling our online content, our website and how we communicate with you. I am super excited about it. We are creating video and streamlining content and business tools. You are going to get the best of my best. I can't wait to share it with you! But today it got [...]

Great Business Gift Ideas

(View video on YouTube) Manners promote peace, friendship…and sales! Growing up, my sisters and brother and I were fortunate to have a mother who taught us good manners.  Yai Yai gave us a rule that if you are going to visit someone, you should bring a gift. Bringing a gift is a lovely way to break the ice with new friends and it’s a gesture of respect and gratitude to old friends. Spiritual author Deepak Chopra says, “It doesn’t have to be a material gift.  You can bring a flower or a note.  You can bring a prayer.”  Be creative and mix things up.  Neat! In my latest clip from The Wells Fargo Works Project, Deundra and James Hundon of Universal Martial Arts Academy get some cool new promotional items with their logo. Then they engage Yai Yai’s tip as they reach out to their community. […]

Social Media Tips for Old People

I recently did a google hangout with Ashlei Williams of PHC News.  She is young and smart and really savvy when it comes to social media.  Relatively speaking, I am old when it comes to e-marketing.  (You, too?)  We chatted it up and shared ideas for embracing new technology.  Here are a few tips... [...]

The Best Way To Grow Your Company? Acquisition!

Once upon a time, I thought acquisition was a strategy reserved for big companies.  I thought you needed teams of lawyers to work through phone book size agreements and complicated EBITDA formulas.  I imagined strong armed tactics and hostile takeovers. Boy, was I wrong.   Acquisition is the best way to grow your company.   You can’t beat it for lots of calls at a ridiculously low cost-per-call.  Acquisition opens the door to great people who may want to come work for you answering those calls.  Best of all, a good acquisition is a win win.  You just may help a brother or a sister out, as they transition to the next, best time of their life…as you build your company. […]

5 Tips For B2B Referral Marketing Success

It’s one thing to tell your customers how great you are.  It’s a much bigger, better thing to have respected community influencers tell your customers how great you are.  It’s the thing that can ramp up your marketing to create immediate, measurable results.  Here’s how… Make a list of 10 VIPs…Very Influential People…in your community. VIPs are folks whose opinions are sought by others in community, especially your target market.  For instance, if you are a plumber, make sure to have a reputable carpet cleaning company owner on your list.  Also, have a few politicians, media people, and realtors on your list.  These folks have big contact lists. Commit to contacting each of them at least 5 times over the next few months. The intention is to make a connection, maybe make a friend.  Don’t focus on selling anything. […]