Greetings! Consider this: Donald Trump was a reality TV star and now he is President of the United States of America. Whether you love or loathe him, that is a powerful endorsement for the impact of Television. TV is how we came to know him. TV is the world's biggest platform. If you have [...]
Wow! Who knew Pokemon would be such a runaway-train-trend? And lots of business owners are jumping on the bandwagon, delighted that you can 'catch' a Pocket Monster at their shop. But is it really building business? Is it a good idea to follow trends? Or is it dangerous to ignore them? How do you know [...]
Branding 101 - What I Learned from the Most Interesting Man in the World! Recently, I was invited to speak at the Business Experts Forum at the Harvard Faculty Club. How exciting! Our assignment was to share our most important, essential, legacy message...in 5 minutes. As I was putting my materials together for the event, I struggled [...]
I'm in the process of overhauling our online content, our website and how we communicate with you. I am super excited about it. We are creating video and streamlining content and business tools. You are going to get the best of my best. I can't wait to share it with you! But today it got [...]
(View video on YouTube) Manners promote peace, friendship…and sales! Growing up, my sisters and brother and I were fortunate to have a mother who taught us good manners. Yai Yai gave us a rule that if you are going to visit someone, you should bring a gift. Bringing a [...]
I recently did a google hangout with Ashlei Williams of PHC News. She is young and smart and really savvy when it comes to social media. Relatively speaking, I am old when it comes to e-marketing. (You, too?) We chatted it up and shared ideas for embracing new technology. Here are a few tips... [...]
Once upon a time, I thought acquisition was a strategy reserved for big companies. I thought you needed teams of lawyers to work through phone book size agreements and complicated EBITDA formulas. I imagined strong armed tactics and hostile takeovers. Boy, was I wrong. Acquisition is the best way to grow your company. You can’t [...]
It’s one thing to tell your customers how great you are. It’s a much bigger, better thing to have respected community influencers tell your customers how great you are. It’s the thing that can ramp up your marketing to create immediate, measurable results. Here’s how… Make a list of 10 VIPs…Very Influential People…in your community. [...]
“You could pick one of these items, do it…and get more sales. So, which one?” I was at a client’s shop. We had just done a terrific brainstorming exercise, and come up with a list of 27 rockin’ good ideas for getting the phone to ring. So, I asked the owner which one he was [...]
A ranter is someone who tells dozens, maybe hundreds, maybe millions, of people rotten things about you. Maybe you deserve the rotten tomatoes. Maybe the ranter has you mixed up with someone else! In any event, the power of word of mouth marketing has exploded. You can turn a ranter into a raving fan. Go [...]
