Great Business Gift Ideas

(View video on YouTube)
Manners promote peace, friendship…and sales! Growing up, my sisters and brother and I were fortunate to have a mother who taught us good manners.  Yai Yai gave us a rule that if you are going to visit someone, you should bring a gift.

Bringing a gift is a lovely way to break the ice with new friends and it’s a gesture of respect and gratitude to old friends. Spiritual author Deepak Chopra says, “It doesn’t have to be a material gift.  You can bring a flower or a note.  You can bring a prayer.”  Be creative and mix things up.  Neat!

In my latest clip from The Wells Fargo Works Project, Deundra and James Hundon of Universal Martial Arts Academy get some cool new promotional items with their logo. Then they engage Yai Yai’s tip as they reach out to their community. […]

By |June 9th, 2014|Getting it Sold, Marketing, Sales|0 Comments

Social Media Tips for Old People

I recently did a google hangout with Ashlei Williams of PHC News.  She is young and smart and really savvy when it comes to social media.  Relatively speaking, I am old when it comes to e-marketing.  (You, too?)  We chatted it up and shared ideas for embracing new technology.  Here are a few tips…

Just dive in.  […]

By |April 3rd, 2014|Marketing, Social Networking|1 Comment

The Best Way To Grow Your Company? Acquisition!

Once upon a time, I thought acquisition was a strategy reserved for big companies.  I thought you needed teams of lawyers to work through phone book size agreements and complicated EBITDA formulas.  I imagined strong armed tactics and hostile takeovers.

Boy, was I wrong.  

Acquisition is the best way to grow your company.   You can’t beat it for lots of calls at a ridiculously low cost-per-call.  Acquisition opens the door to great people who may want to come work for you answering those calls.  Best of all, a good acquisition is a win win.  You just may help a brother or a sister out, as they transition to the next, best time of their life…as you build your company. […]

5 Tips For B2B Referral Marketing Success

It’s one thing to tell your customers how great you are.  It’s a much bigger, better thing to have respected community influencers tell your customers how great you are.  It’s the thing that can ramp up your marketing to create immediate, measurable results.  Here’s how…

Make a list of 10 VIPs…Very Influential People…in your community.

VIPs are folks whose opinions are sought by others in community, especially your target market.  For instance, if you are a plumber, make sure to have a reputable carpet cleaning company owner on your list.  Also, have a few politicians, media people, and realtors on your list.  These folks have big contact lists.
Commit to contacting each of them at least 5 times over the next few months.
The intention is to make a connection, maybe make a friend.  Don’t focus on selling anything. […]

By |May 13th, 2013|Entrepreneur, Getting it Sold, Marketing|0 Comments

I don’t like big “buts” and I cannot lie

“You could pick one of these items, do it…and get more sales. So, which one?”

I was at a client’s shop. We had just done a terrific brainstorming exercise, and come up with a list of 27 rockin’ good ideas for getting the phone to ring. So, I asked the owner which one he was going to engage…today.

“Well, I could get a testimonial from one of my clients, BUUUUUTTT….”

At which point, I tuned out. Because everything that comes before that big but gets negated. Erased. Dismissed. What comes after is a string of reasons why the good marketing idea will never launch. What a shame. […]

By |April 8th, 2013|Consulting, Marketing|0 Comments

Tips for Reputation Management and Marketing

A ranter is someone who tells dozens, maybe hundreds, maybe millions, of people rotten things about you.  Maybe you deserve the rotten tomatoes.  Maybe the ranter has you mixed up with someone else!  In any event, the power of word of mouth marketing has exploded.

You can turn a ranter into a raving fan.  Go all old school and call him up.  Stop by his shop.  Bring an olive branch and your refund check book.  Listen and apologize, if you should.  Do what it takes to make it all better.  If you can.  If you can find him. In person is best. On the phone is OK.  Email is a challenging form of communication for reducing upset.  (DO NOT start a posting war on Facebook.)  You are going to mess up now and then and it’s important to be able to play defense.  That means, be able to skillfully resolve a customer’s upset.  You want to play offense really well, so you don’t have to play defense very often. […]

By |February 27th, 2013|Making Sure, Marketing, Testimonials|2 Comments

How to Get Certified as a Diversity Business Owner

I’m proud to be a woman business owner.  I have heard the inspiring and discouraging statistics.  While most businesses are currently being started by woman, only 3% of all woman owned businesses reach the $1 million mark in sales.  It’s a big reason why I am also involved with the Make Mine a $Million (M3) group.  (Shout out!)  It’s a good idea to reach out and support each other as we take our rightful place at the table.  It was at one of the M3 events that I first learned about becoming certified as a woman owned business.  Sounded like a good idea.  And a lot of paperwork.  I shelved the idea. 

Then, I met Heather Cox.  Heather started in the corporate world, and decided she wanted a more balanced life…family, kids, career.  As so often happens, that’s what prompted her to start her own business.  At a networking event, she met her co-founder.  They had listened to women business owners’ frustrations about getting certified.  60% of all applications get denied.  Sometimes because the applicants aren’t really qualified (a man can’t prop his wife or mom up as the owner and get certified business benefits) but most times it is because the paperwork is incomplete.  Heather and her business partner decided to solve the problem.  Certify My Company was born. […]

By |December 11th, 2012|Consulting, Marketing, Women in Business|0 Comments

The Secret Power of Gratitude for Business Today

How a simple “thank you” can increase your revenue
Economic times being what they are, business people are leaving no stone unturned in search of revenue generating ideas. While the days of lavish parties and expensive junkets may be over, there is one very simple, inexpensive way to increase revenue. It’s a tactic that’s been around since the beginning of time, but only the smartest of businesses have used it to its full advantage.

Would you believe me if I said it’s the power of a simple “thank you”? Not kidding! Gratitude is THE key to success. Whether you’re showing appreciation to the clients you already have in the roster or pursuing new projects, the simple act of saying “hey, we’re happy to work with you and are grateful for your business,” has always been extremely powerful. […]

By |June 11th, 2012|Marketing, Sales, Women in Business|1 Comment

Publicity is Like Marketing…Only Better.

Publicity happens when someone other than you talks about you.  So, it’s more credible, right off the bat.  And it is usually free, which is really neat.

You can increase the odds that someone else will notice you. And you can leverage a publicity hit into more than your fair share of exposure.

Dean Rotbart calls this […]

By |May 28th, 2012|Marketing, Webinar|2 Comments

Pin It to Win It

Have you been to Pinterest? If so, odds are you spent a lot of time there, compulsively looking at just-one-more page of beautiful images. If not, ask a few people in your life about Pinterest. You’ll get some animated responses, particularly from women, as they talk about their boards and pins and exactly how they are going to re-do the bathroom, travel through Italy or layout the garden.

What is Pinterest? It’s a virtual cork board, upon which you can “pin” images and words. If you like something someone else has pinned, you can re-pin it on your board. You make friends by following other “Pinners” and they can respond to our re-pin your images, and, well, you start to get the idea. […]

By |May 22nd, 2012|Entertainment, Marketing, Social Networking|3 Comments