Category Archives: Sales

Tips For Hiring the Right Employee

 “I just can’t find good employees.  Nobody wants to work for a dollar anymore.   Thank goodness for Joey.  He’s my top producer.  Customers love him and he delivers top sales every month.  If I could clone him, I would!  He … Continue reading

Posted in Building the Team, Business Planning, Contractors, Employees, Hiring, Human Resources, Productivity, Sales | Tagged , , , , , , , , , , | 2 Comments

The Secret Power of Gratitude for Business Today

How a simple “thank you” can increase your revenue Economic times being what they are, business people are leaving no stone unturned in search of revenue generating ideas. While the days of lavish parties and expensive junkets may be over, … Continue reading

Posted in Marketing, Sales, Women in Business | Tagged , , , , , , | 1 Comment

Do Business Owners Know What Their Customers Want?

Research Shows 90% Do Not… What customers value most changes constantly, and the pace of change has increased exponentially with the economic recession. The businesses who become relevant by addressing what customers really value at any given time will be … Continue reading

Posted in Marketing, Sales, The Economy, Women in Business | Tagged , , , , , , | 1 Comment

How to Give an Elevator Speech

Serendipity: The faculty of happening upon fortunate discoveries when not in search of them. I love the moments that take me completely by surprise. When I expect one thing and find another. The other day I received a call from … Continue reading

Posted in Sales, Setting Sight, Snappy Answers | Tagged , , , , , | 1 Comment

Take NO for an answer!

“NO!”  This word stands between you and everything you want.  No wonder it is such a tough word to hear.   But if you are going to survive in this industry you are going to have to learn to hear “no” … Continue reading

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Be Making Money by Monday

Figure out how to sell something – a product or service – for more than it costs to create it, and you manufacture money out of nothing. Sells stuff for more than it costs. Create profits. Collect the cash. Pass … Continue reading

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The ‘S’ Word

“We aren’t using the ‘S’ word at our company anymore,” my friend announced, in response to my “How’s biz?” greeting. “Really? Why not?” I asked. “My service plumbers are offended by the ‘S’ word. I wouldn’t use the ‘S’ word … Continue reading

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Tracking Contractor Jobs

Contractors are notorious for shortchanging themselves. They often don’t charge enough per hour. Or, put enough hours in the Job. How about you? Do you know if your prices are right? Do you know if you are properly bidding your … Continue reading

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The Sweet Spot Job

My husband Hot Rod and I were in business together a long time ago. Like many other contractors, we were seduced by the “BIG Job.” A “BIG Job” is one that… Has lots of dollars in the bid. Has lots … Continue reading

Posted in Accounting, Making Money, Sales | Tagged , , , , , , , , , , , , , | 3 Comments

“I’m just getting started. How do I market with NO money?”

Recently I received an email from “Nelly” about his soon-to-be-open business. He had already put together his Bare Bones Biz Plan but wondered about his next step… “How do I get customers?” Dear Ellen, I’ve got my business plan (Thanks … Continue reading

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