Social Media Tips for Old People

I recently did a google hangout with Ashlei Williams of PHC News.  She is young and smart and really savvy when it comes to social media.  Relatively speaking, I am old when it comes to e-marketing.  (You, too?)  We chatted it up and shared ideas for embracing new technology.  Here are a few tips…

Just dive in.  […]

By |April 3rd, 2014|Marketing, Social Networking|1 Comment

Time to Update Your Business Plan?

I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit http://visa.com/business.

“So, you two aren’t on the same page,” I offered, in an effort to soothe the raving woman on the other end of the phone line.

“The same page?” she shouted, “We aren’t even in the same book!  Last year, we agreed to expand the business.  Now that it is time to make a move, my husband is acting like he’s hearing about this for the first time! He actually said, ‘No need to rush into anything.  More trucks, more bills and more employees?  Sounds like more headaches.’  Can you believe it?  I’m ready to leave him, and this business.”

“How about a retreat instead?” I responded.  “Take a day or two to update your business plan.  Work together.  Write it up!  Then, refreshed and reunited, you can move forward.”

She settled down a bit.  That sounded better than getting divorced and looking for a new job.

How about you? […]

By |December 16th, 2013|Business Planning, Making Sure, Social Networking|0 Comments

The 5 Most Important Minutes of Your Day

I used to answer the clanging alarm clock by shouting, “NOOOOOO!” as I reached out to SHUT IT OFF.   While that may sound harmless, even humorous, I realized that it probably was not the best way to greet the day.

According to my friend, Robin Palmer, I’m absolutely right!  Robin says, “If you crawl out of bed stressed out and overwhelmed, you set yourself in motion to create a stress-filled, overwhelming day for yourself and those around you.”

Robin is one of the most positive people I know.  Her energy is off the charts.  (Next to her, I feel like I spend the day eating bon bons on the couch, so that will give you an indication.)  She and I connected at a women’s business event and fell instantly in love.  I’ve helped her with some business planning, and she helps me get out of the “right side” of the bed.  A great business is built on a powerful mission, a burning “why.”  Hers was born as a response to a challenge in her own life…

[…]

Pin It to Win It

Have you been to Pinterest? If so, odds are you spent a lot of time there, compulsively looking at just-one-more page of beautiful images. If not, ask a few people in your life about Pinterest. You’ll get some animated responses, particularly from women, as they talk about their boards and pins and exactly how they are going to re-do the bathroom, travel through Italy or layout the garden.

What is Pinterest? It’s a virtual cork board, upon which you can “pin” images and words. If you like something someone else has pinned, you can re-pin it on your board. You make friends by following other “Pinners” and they can respond to our re-pin your images, and, well, you start to get the idea. […]

By |May 22nd, 2012|Entertainment, Marketing, Social Networking|3 Comments

I’m Looking For a Struggling Family Business…

This may be an opportunity for you.  This is a casting call for family-owned business owners who are in need of a turnaround.  Here’s the scoop…

Family members in the business must be 18 years old or older.
Your business needs a storefront…not an in-home office.
No bars or restaurants.  Interested in service businesses, home service businesses, bakeries, photography, recycling centers, candy stores, auto shops, retail stores, etc.

If you want to apply, move FAST.  Contact Beatriz TODAY.  Note that a reality TV show might not be something you’d be interested.  Then again, this may be your big chance to show off what you are capable of creating with help to make it happen.  So, go go go!   Check out the press release and contact info below.  And tell her Ellen Rohr sent you! […]

By |February 16th, 2012|Entertainment, Family, Social Networking|0 Comments

Have Your Boss Bankroll Your Business

Recently, Michelle (our Director of Marketing) and I went to New York City to attend a seminar. We wanted to learn new, relevant ways to expand our message of “Freedom through profitable businesses of our own.” That we did…and we met some super interesting people, too. One of my new best friends is Jennifer Gresham. Jen ended her “real” job working for the US Military and started business as a professional blogger. Yep, there is money in them thar hills. Jen just secured a major contract teaching business professionals how to communicate successfully through blogging. Her new customer? Her old employee…the US Military. […]

By |December 16th, 2011|Social Networking, Women in Business|0 Comments

Old Fashioned New Media

Once upon a time, the best marketing you could get was one customer chatting with a friend or a colleague over a cup of coffee. It’s called “word of mouth” marketing.

Here’s what Wikipedia has to say about the origin of the term…
George Silverman, a mathematician and statistician, pioneered word-of-mouth marketing when he created what he called “teleconferenced peer influence groups” in order to engage physicians in dialogue about new pharmaceutical products. Silverman noticed an interesting phenomenon while conducting focus groups with physicians in the early 1970s. “One or two physicians who were having good experiences with a drug would sway an entire group of skeptics. They would even sway a dissatisfied group of ex-prescribers who had had negative experiences!”
Businesses and empires have been built on that kind marketing. The problem was that it took too long. So, mass media emerged and we leapt on the radio, TV, billboard, postcard mailing bandwagons. Sometimes it works and sometimes it doesn’t and it all gets pretty pricey. […]

By |September 6th, 2011|Marketing, Social Networking, Testimonials|0 Comments

Twitter like you mean it. JahFurry knows…

…the how and low down.

Greetings!

Did you miss my Telseminar with Jeff Newelt? Listen up. JahFurry is worth listening to…and learning from. How to tweet, facebook, blog, connect…in potent, spreadable, authentic ways.
Click Here to Listen

or

“Rip open your chest and let ‘em see your heart.” ~Dale Carnegie

xo$, Ellen

By |July 23rd, 2009|Entertainment, Radio Show, Social Networking|0 Comments