You’re at a networking event. One by one everyone stands up and gives their elevator pitch. They’re going around the room, table by table. Pretty soon it’s your turn. Your heart starts beating fast. You break out in a sweat. You have one shot to let everyone in the room hear your pitch. What are you going to say? You’ve learned the formula for the elevator pitch and created a message that follows this template, but it’s really awkward to say and it has never attracted clients in the past.
When you go to networking events like this where you are asked to recite your pitch in front of everyone, what is painfully obvious is the majority of the elevator pitches sound the same. After 3-4 people stand up and give their pitch, you can’t remember who does what. If the goal of the elevator pitch is to attract clients, you want a pitch that people will remember. You want a clear and compelling message that resonates with your target audience.
You can have a professional sounding elevator pitch that clearly explains who you are, what you do, the name of your company, and how your product or service benefits your clients. However, very often the pitches that use this template fall flat for several reasons. […]