Have you been to Pinterest? If so, odds are you spent a lot of time there, compulsively looking at just-one-more page of beautiful images. If not, ask a few people in your life about Pinterest. You’ll get some animated responses, particularly from women, as they talk about their boards and pins and exactly how they […]
Each of us, according to the experts, has a measurable intelligence quotient, or IQ. Our IQs set a benchmark of what we should be able to achieve intellectually in life. Many of us overachieve, while others under-perform.
Like intelligence, each business and professional practice has an inherent publicity quotient, or PQ. It is a benchmark of the level of publicity your business should be able to attract from the news media, bloggers and social networks, such as Facebook and Twitter.
Some people would describe PQ as a company’s innate newsworthiness.
Let me illustrate how this applies. […]