Tag Archives: Relationship marketing

Do Business Owners Know What Their Customers Want?

Research Shows 90% Do Not… What customers value most changes constantly, and the pace of change has increased exponentially with the economic recession. The businesses who become relevant by addressing what customers really value at any given time will be … Continue reading

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In A Pinch, Try Customer Service

Crisis shouldn’t be the spur, but better late than never. A Wall Street Journal article from a couple of summers ago caught my eye. Titled “Customer Service as a Growth Engine,” the article described efforts by large organizations such as … Continue reading

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