Recently I received an email from “Nelly” about his soon-to-be-open business. He had already put together his Bare Bones Biz Plan but wondered about his next step… “How do I get customers?”

Dear Ellen,

I’ve got my business plan (Thanks for the help!) I’m getting ready to open for business on August 1st. How do I find my first customers? I’m an energy expert and I can help homeowners save lots of money as well as the planet. I’m excited about what I can do – energy auditing, equipment upgrades – now how do I get customers excited about it, too?

Nervous,

Nelly

Here’s my response…

[…]