How To Get Your Customer To Sell Your Next Job

I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit http://visa.com/business. Have you ever experienced wonderful customer service and thought, “I am going to write a letter to the manager and compliment that thoughtful waiter (flight attendant, salesperson, handyman, nurse, ___)?”  And then…never did?  You meant to, and you maybe even started to look up the number, address, website, and then…never did. You have customers who would love to brag about you, too.  And they never do.  Life gets in the way.  Yet testimonials are super powerful sales tools.  When your customers say wonderful things about you, it means so much more to prospective clients than when you brag about yourself. What if you make it irresistibly easy for your customers to give you a testimonial?  Here’s how! […]

Old Fashioned New Media

Once upon a time, the best marketing you could get was one customer chatting with a friend or a colleague over a cup of coffee. It’s called “word of mouth” marketing. Here’s what Wikipedia has to say about the origin of the term… George Silverman, a mathematician and statistician, pioneered word-of-mouth marketing when he created what he called “teleconferenced peer influence groups” in order to engage physicians in dialogue about new pharmaceutical products. Silverman noticed an interesting phenomenon while conducting focus groups with physicians in the early 1970s. “One or two physicians who were having good experiences with a drug would sway an entire group of skeptics. They would even sway a dissatisfied group of ex-prescribers who had had negative experiences!” Businesses and empires have been built on that kind marketing. The problem was that it took too long. So, mass media emerged and we leapt on the radio, TV, billboard, postcard mailing bandwagons. Sometimes it works and sometimes it doesn’t and it all gets pretty pricey. […]